2015 Ethical Consumer Markets Report

Ethical spending has continued to grow, despite difficult market conditions, according to the 2015 Ethical Consumer Markets Report.

The value of ethical sales grew by 8%, during a period when inflation barely rose above 0.5%. And the overall value of the ethical market grew from £35bn to £38bn showing a continued commitment from consumers across all sectors to support more ethical products and services. Sales of electric, hybrid and other tax-band A-rated cars grew by 40% to nearly £7bn, and spending on solar panels rose by nearly 25% to £716m

The value of money held ethically fell by 2%, largely caused by accounts being closed or moved from the Co-operative Bank. All other elements in the sector - including savings and investments with Triodos Bank - showed year on year growth. Ethical investment grew by 9% to £13bn. Combined ethical money and ethical spending totals rose from £78bn to £80bn.

In the food and drink sector, 2014 saw the first ever fall in a value of Fairtrade sales (4%) since the scheme began. This may have been caused by a combination of factors including falling market share at Sainsbury’s and the Co-op, Fairtrade’s biggest supporters in the retail sector, and growing sales at Aldi and Lidl, which have smaller Fairtrade ranges. The ethical food sector grew overall with a revival in organic sales, strong growth in sustainable fish sales, and a good performance in other ethical food sectors.

Report highlights

  • Ethical sales up by 8% 
  • The overall value of the ethical market grew from £35bn to £38bn
  • Combined ethical money and ethical spending totals rose from £78bn to £80bn

Simply Divine!

Simply Divine!

Fairtrade chocolate from Divine is renowned for its creative, delicious flavour combinations such as 'Dark chocolate with Mango and Coconut' and 'Milk Chocolate with Toffee and Sea Salt' which have made the brand a firm favourite with our customers.

The cooperative are now introducing an impressive new bar labelled 'Milk Chocolate with Caramel and Espresso Nibs' with a stimulating yet comforting taste that you'll love!

Also new is Divine's 'Milk and White chocolate selection’, a gift pack, that includes Milk chocolate, Toffee & Sea Salt, Whole Almonds, and White Chocolate with Strawberries. This luxurious package would make the perfect present! These great tastes are produced through the use of only the finest quality cocoa beans from Ghana for a full flavour.

The Fairtrade farmers receive a fair pay for their produce that covers all costs and allows for an improvement in their quality of life. Divine’s unique business model delivers four streams of income to the 80,000 farmers of Kuapa Kokoo. As well as income from the cocoa produced, the Fairtrade premium is invested in community improvements and bonuses via a 44% share in distributed profits invested in equipment for farmers and Divine also directly invests 2% of annual turnover in Kuapa’s key development programmes which aim to improve literacy, numeracy and farming techniques.